"The media is the message." It's not quite the Marshall McLuhan mantra but it's close. And no one knows media and its messaging better than Douglas Rushkoff, who in one of his many lives is a prominent writer, speaker, communicator, documentarian, and ultimate guru of modern media and its effects, both good and bad on society. Several years ago, after Douglas finished his series TESTAMENT, the heady historical, near futuristic mash-up of the Old Testament, technology, and economic politics, we were talking about his next project for Vertigo. Somewhere between conversations about professional teenage video game players in South Korea who are plucked out of school and treated like rock stars, behavioral spectrum disorders, Kazuo Ishiguro's Never Let Me Go and the ubiquitous mall culture that is America, Douglas came up with this smart, thrilling and sensitive story of the A.D.D. kids: Lionel, Takei, Kasinda, Matt and the doomed Tiger-Beat Idol, Karl. I immediately loved the idea and with Goran Sudzuka (and Jose Marzan Jr) to beautifully realize these incredible characters, we had ourselves a very special book, in a very snazzy red and white compact package. Check out some of my favorite moments from the story, and better yet, grab yourself a copy of the graphic novel, just out this week in comic shops, and next week in the mainstream book market. And for all you A Clockwork Orange fans, you'll be treated to some new lingo that may very well might be the language of tomorrow.