"The media is the message." It's not quite the Marshall McLuhan mantra but it's close. And no one knows media and its messaging better than Douglas Rushkoff, who in one of his many lives is a prominent writer, speaker, communicator, documentarian, and ultimate guru of modern media and its effects, both good and bad on society. Several years ago, after Douglas finished his series TESTAMENT, the heady historical, near futuristic mash-up of the Old Testament, technology, and economic politics, we were talking about his next project for Vertigo.
The Adolescent Demo Division (A.D.D.) are the world’s luckiest teen gamers. Raised from birth to test media, appear on reality TV and enjoy the fruits of corporate culture, the squad develop special abilities that make them the envy of the world—and a grave concern to their keepers. One by one, they “graduate” to new levels that are not what they seem. But their heightened abilities can only take them so far as the ultimate search for their birth families proves to be a most harrowing discovery.