DC ENTERTAINMENT ANNOUNCES BI-COASTAL REALIGNMENT STRATEGY; MULTI-MEDIA AND DIGITAL BUSINESSES RELOCATE TO LOS ANGELES WHILE DC COMICS PUBLISHING TO REMAIN IN NEW YORK CITY

Tue, 09/21/2010 - 12:06pm | David Hyde

(September 21, 2010 – New York) DC Entertainment, as part of its ongoing strategy to integrate the DC Comics business, brand and characters into Warner Bros. Entertainment’s content and distribution operations, will relocate its business functions related to and supporting multi-media and digital content production to Burbank, California. DCE’s publishing operations will remain in New York, continuing DC Comics’ 75-plus year legacy of leadership in the comic book arena. These announcements were made today by Diane Nelson, President, DC Entertainment.

“These organizational changes reinforce the strengths of DC’s greatest legacies – most importantly its people and its creative talent – and offer greater opportunity for maximum growth, success and efficiency in the future,” said Nelson. “Our two offices will stretch and build their respective areas of focus, while prioritizing and aggressively striving to connect and cooperate more strongly than ever before between them and with their colleagues at Warner Bros.”

“This strategic business realignment allows us to fully integrate and expand the DC brand in feature films as well as across multiple distribution platforms of Warner Bros. and Time Warner,” said Jeff Robinov, President, Warner Bros. Pictures Group, to whom Nelson reports. “We are creating a seamless, cohesive unit that will bring even more great characters and content to consumers everywhere.”

The relocation process is scheduled to be completed by the end of 2011, with DCE’s businesses related to the development and production of feature films, television, digital media, video games and consumer products as well as the company’s administrative functions relocating to a Warner Bros.-managed property in Burbank, CA. DC Comics’ publishing operations, which have been the bedrock since the company’s inception with an annual output of over 1,100 comic books, 300 graphic novels and MAD magazine, will remain in New York. The bi-coastal business units will work more closely together to continue elevating the powerful DCE brand.

DC Entertainment was founded in September 2009 to fully realize the power and value of the DC Comics brand and characters across all media and platforms. The senior management team responsible for shepherding DCE through this reorganization is comprised of Nelson, Geoff Johns, Chief Creative Officer; John Rood, Executive Vice President, Sales, Marketing and Business Development; and Jim Lee and Dan DiDio, Co-Publishers of DC Comics.

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dc comics, dc entertainment

FOR IMMEDIATE RELEASE: DC COMICS LAUNCHES DIGITAL PUBLISHING

Wed, 06/23/2010 - 8:01am | David Hyde

PARTNERS WITH COMIXOLOGY AND PLAYSTATION®NETWORK DIGITAL COMICS

ONLINE SALES AND DC COMICS APP FOR IPHONE®, IPAD® AND IPOD® TOUCH LAUNCH WEDNESDAY, JUNE 23 WITH UNPRECEDENTED RETAILER AFFILIATE PROGRAM, CONSUMER PLATFORM CONVERGENCE AND PROMOTION OF EAGERLY ANTICIPATED SUPERMAN STORYLINE

NEW YORK / BURBANK, Calif., June 23, 2010 - DC Comics, publisher of Superman, Batman, Green Lantern and Fables, is partnering with comiXology and PlayStation®Network for two separate digital comics distribution deals launching today, Wednesday, June 23. In addition, a DC Comics App for the iPhone®, iPad® and iPod® Touch is available allowing consumers an easy way to access DC Comics’ content. The announcement was made jointly today by DC Entertainment and Warner Bros. Digital Distribution.

“At DC Comics, it has been a top priority that DC forges a meaningful, forward-looking digital strategy,” said Jim Lee, Co-Publisher, DC Comics. “As both a comic book creator and Co-Publisher, it was incredibly important that our plan includes not only creator incentive payments, but also an innovative component that supports comic shop owners. We see digital as an opportunity to grow our entire business.”

Both the comiXology and the PlayStation Network Digital Comics launch offerings will include classic titles from DC Comics, Vertigo and WildStorm, such as Batman: Hush, Green Lantern: Rebirth, Fables: Legends in Exiles and Planetary: All Over the World and Other Stories. Both programs will share a tiered pricing format, with digital comics priced from $.99 to $2.99 per issue. The Justice League: Generation Lost mini-series will be available through both platforms day and date with each issue’s print edition on-sale date, with both the digital and print editions priced at $2.99. Several comics will be available for free at launch, including the first installment of the ZUDA series Bayou and select stories from Batman: Black & White.

To further promote today’s announcement, DC Comics is offering a free 10-page preview of the 700th issue of Superman available through both platforms, day and date with the issue going on sale in comic book stores. The 10 page story is a prelude to writer J. Michael Straczynski and artist Eddy Barrows’ highly anticipated “Grounded” storyline that will be published in Superman which will examine how Superman sees America, and how America sees Superman.

“Grounded is a major turning point in the history of Superman,” said Dan DiDio, Co-Publisher of DC Comics. “This storyline has the potential to generate national headlines and bring new readers the series.”

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About the comiXology program: The comiXology program will launch with over 100 issues, from DC Comics, Vertigo and WildStorm, including the first issue of All Star Superman. Beginning with launch, one issue of Neil Gaiman’s critically acclaimed Sandman will be available digitally exclusively through comiXology each week and over 100 additional issues from the company’s diverse imprints will be made available through the comiXology program each month. The digital comics, priced from $.99 to $2.99 per issue, will be available through:

• DC Comics app for the iPhone®, iPad® and iPod® Touch;
• DC Comics-branded storefront, located in the Comics by comiXology app for the iPhone®, iPad® and iPod® Touch;
• DC Comics-branded storefront on the web at Comics.comiXology.com.
• www.dccomics.com, later this year.

“Once readers download an issue, they will be able to read it on all DC Comics-branded Comics by comiXology-supported platforms,” said David Steinberger, CEO of comiXology. "DC's taking a bold approach to platform convergence, and we're thrilled to be their solution of choice.”

Staying true to comiXology’s support of comic retailers, DC’s partnership with comiXology also includes a first-of-its-kind Retailer Affiliate Program, which will collect a portion of digital revenues to be invested back to and on behalf of comic book retailers in a variety of initiatives.

“The ComicsPRO Board of Directors is looking forward to continuing our dialog with DC Comics to figure out how their digital strategy can lead to new customers for storefront retailers,” said Joe Field, owner/operator of Flying Colors Comics & Other Cool Stuff, an Eisner-Award winning comic book shop in Concord, California. “We're pleased to be part of this important conversation about the future of the comics business.”

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About PlayStation Network Digital Comics: The PlayStation® program will launch with over 80 issues from DC Comics, Vertigo and WildStorm, including the first 25 issues of Superman/Batman. Comic book titles based on videogame properties, including Free Realms, God of War and Resistance, will be made available digitally exclusively on PlayStation®Store for the PSP® (PlayStation®Portable) system. Over 50 additional issues will be made available each month, priced from $0.99 to $2.99 per issue, available through PlayStation Network.

“With the PlayStation Network digital comics available for all PSP models, the user is able to explore a huge range of more than 1600 comics and we look forward to working with DC Comics to continue to add even more titles,” said Susan Panico, senior director, PlayStation Network, Sony Computer Entertainment America. “PlayStation Network is the premiere entertainment destination and we are excited to provide users with exclusive content and continue to expand our growing library of comics.”

About the DC Entertainment and Warner Bros. Digital Distribution partnership:

DC Comics is working with Warner Bros. Digital Distribution to leverage its global digital platform expertise and key partner relationships with companies such as Apple, Microsoft and other online distributors. Through these efforts WBDD will help DC Comics grow their digital publishing business.

“We’re very pleased to be working with the exceptionally talented team at DC Comics to help bring digital comics to consumers,” said Thomas Gewecke, President of Warner Bros. Digital Distribution. “This innovative offering breaks new ground, and makes some truly great works available in digital form for the first time."

“Today’s launch provides an additional opportunity to convert new readers and recapture lapsed readers while serving existing fans,” said John Rood, Executive Vice President, DC Entertainment. “We look forward to working with our partners in the industry—the creators, the retailers and the fans—as we experiment with our digital strategy, in a manner that remains additive to our traditional business models.”

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batman, comixology, dc comics, fables, green lantern, ipad, iphone, ipod touch, playstation network digital comics, sony, superman, vertigo

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