In iZombie, actress Rose McIver plays Olivia “Liv” Moore, a newly made zombie who must consume human brains to maintain her semblance of humanity. The only problem is that those brains come with a week’s worth of (often unwanted) memories and personality traits that once belonged to their owner and which Liv must then endure.
With his classic movies about the living dead, director George Romero laid the groundwork for what would quickly come to be seen as the zombie genre—a subgenre of horror known for its suspense, gore and apocalyptic overtones. We’ve since seen variations on it in everything from the work of Lucio Fulci to the viral nightmare of 28 Days Later to the all-ages popularity of Plants vs. Zombies. We know what to expect when it comes to zombie stories. We know the genre.