"The media is the message." It's not quite the Marshall McLuhan mantra but it's close. And no one knows media and its messaging better than Douglas Rushkoff, who in one of his many lives is a prominent writer, speaker, communicator, documentarian, and ultimate guru of modern media and its effects, both good and bad on society. Several years ago, after Douglas finished his series TESTAMENT, the heady historical, near futuristic mash-up of the Old Testament, technology, and economic politics, we were talking about his next project for Vertigo. Somewhere between conversations about professional teenage video game players in South Korea who are plucked out of school and treated like rock stars, behavioral spectrum disorders, Kazuo Ishiguro's Never Let Me Go and the ubiquitous mall culture that is America, Douglas came up with this smart, thrilling and sensitive story of the A.D.D. kids: Lionel, Takei, Kasinda, Matt and the doomed Tiger-Beat Idol, Karl. I immediately loved the idea and with Goran Sudzuka (and Jose Marzan Jr) to beautifully realize these incredible characters, we had ourselves a very special book, in a very snazzy red and white compact package. Check out some of my favorite moments from the story, and better yet, grab yourself a copy of the graphic novel, just out this week in comic shops, and next week in the mainstream book market. And for all you A Clockwork Orange fans, you'll be treated to some new lingo that may very well might be the language of tomorrow.

BOING BOING’s Cory Doctorow ran a rave review of A.D.D.

Grant Morrison was a guest DJ on KCRW using THE INVISIBLES as his inspiration and COMIC BOOK RESOURCES/Robot 6 picked up on his guest appearance.

YAHOO! ASSOCIATED CONTENT and TOR ran glowing reviews of THE ANNOTATED SANDMAN.

io9’s list of Reasons To Get Excited About Comics This Winter includes FAIREST, DOMINIQUE LAVEAU: VOODOO CHILD, SAUCER COUNTRY and THE NEW DEADWARDIANS.

NEWSARAMA talked SAUCER COUNTRY with Paul Cornell.

The sci-fi collection STRANGE ADVENTURES went on sale this week with exclusive previews appearing at:

The LA TIMES/Hero Complex previewed of ULTRA THE MULTI ALIEN, written and illustrated by Jeff Lemire.

GAWKER/I09 previewed A “TRUE TALE” FROM SAUCER COUNTRY, written by Paul Cornell and with art by Goran Sudzuka.

WIRED/Underwire previewed POST-MODERN PROMETHEUS, written and illustrated by Kevin Colden.

AOL/Comics Alliance previewed PARTNERS, written by Peter Milligan and with art by Sylvain Savoia.

MTV GEEK previewed CASE 21, written by Selwyn Hinds and with art by Denys Cowan.

And COMIC BOOK RESOURCES previewed of this fall’s new limited series SPACEMAN, by Brian Azzarello and Eduardo Risso.