When I started here at DC (back in 2012, for anyone keeping score), we had just relaunched the Vertigo website and were building out a section for FABLES. The series was still ongoing at that time and had become one of Vertigo’s flagship books. Only SANDMAN had as much name recognition and only HELLBLAZER had more longevity. As the content editor for Vertigo, I was responsible for creating material for this new section of the site.
The problem was, I’d never read it.